|
 One
of the major obstacles the Owner Operator faces and one of the
questions we get asked by many small business owners is this:
|
"How can I
compete with the Wal-Marts in my community? They
offer more to their customers than I can ever hope to
offer mine— and for much less. I mean, how can l
honestly compete with the largest retail chain in the
world that brags about selling everything for less?
Tell me, as a small business owner with only two
locations, what can I do to compete with them?" |
Great
question.
How
can you, the small, independent, Owner Operator, compete with
the major Big Box discount chains that have invaded small town
America? How can you compete with a National Retail
Discount Chain (i.e. Wal-Mart, Sam's Club, Costco, Target,
Home Depot, etc.) that can sell their goods retail for just
about what you have to purchase them for wholesale? How
can you compete in that kind of business environment?
Answer:
You can't.
"Why?
" you ask.
Because
when you compete on the basis of price only— the preverbal "Race
to the Bottom", you are competing in an arena you cannot
win. You are challenging the Big Box stores on their
turf, against their strength, and you are playing by their
rules.
Think
about it.
When
you define the standard of competition as the one who can
offer their products for the least amount of money, again, the
price "Race to the Bottom" or the "Race to See Who
can Sell the Cheapest"— you are trying to compete with the
cards stacked against you from the very beginning. And, sad to say, with the massive buying power of the large national and
international "Goliaths" and their seemingly limitless
advertising budget, thousands of small businesses, just like
you, are having to
close their doors each year.
But
it doesn't have to be that way any longer.
They want to eliminate ALL
competition and drive the Owner Operator out of business.
The Good News
The
good news, however, is that research
consistently indicates that Consumers are not at all happy
with the marketplace “Goliaths” because of poor customer
service, lack of product quality, selection and knowledge.
Hey,
you've been to Wal-Mart. You know it's true.
But
in order to change the Consumer’s buying habits, we need to
show them a valid reason why they should spend more time and
money shopping with their local Owner Operated businesses
rather than the Big Box "Goliaths."
That’s exactly what the
Shop Locals First Card and the
David vs. Goliath Marketing Program
does! It gives the American Consumer more than enough reason
to shop locally with the “Davids” of their community—
and to feel real good about doing it.
For many small businesses, this is the
painful results of a Race to the Bottom.
To find our more
about the David vs. Goliath Marketing Program, click -
HERE
What Others
Are Saying About the Shop Locals First Community Card
"As a small business owner, the Shop Locals First Card
gives me added punch when I have to compete with the big boys.
Especially on my limited advertising budget.
Thanks, guys."
To Request More
Information
To find out more about the Shop
Locals First Card and the
David vs. Goliath Marketing Program, please complete the form below.
When you look at your direct
competition, have you ever felt like this?
If so, let us tell you how to encourage your customers to Shop
Locals First.
Shop Locals First
888.713.2843 • 888.776.4549 (fax)
info@shopocalsfirst.com
Race to the Bottom |
Innovative Solutions
|
David vs. Goliath |
Why Shop Locals First
|10 Local Reason, Why
Shop Locals First Card |
Sample FREE Listing |
Your FREE Listing |
What Others are Saying
|
How to Contact Us
|
