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 The David vs.
Goliath Marketing Program is an innovative campaign
designed to allow Owner Operated Retail Business compete in the era of the Big Box Retail Stores like Wal-Mart, Sams Club, Costco, Home Depot and the like.
Surveys and
studies have consistently shown that the American Consumer can
change their buying habits and start shopping more often with
their local Independent Retailers. However, they must have a
good reason to change. Educating Consumers about
the harm shopping at the Goliaths does to their local economy
and community is not enough. There needs to be more of
an incentive.
That is where the
David vs. Goliath Marketing Program comes in. We
have put together the best way to not only help the American
Consumer, but to greatly increase the foot traffic for the
Davids in a local community.
The David vs.
Goliath concept is simple. If 2 separate,
local businesses partnered together and cross-promoted
each other to their customers, each could DOUBLE their
customer base.
Now, imagine 3
different businesses.
Or 5, 10.
What about 50!
It just makes
good business “cents” that the businesses located in the same
general area will SHARE the same potential customer base. The
Shop Locals First Card is the vehicle for this
unprecedented cross-promotion.
Some of the
Benefits of the Shop Locals First Network
The Shop
Locals First Card
The Shop
Locals First Card is the Nations only Multi-Merchant,
Multi-Use Gift, Reward and Fundraising Card. Now a Consumer
can purchase ONE card that can be use by ALL Merchants in the
Community. This Card can hold 100’s of separate and
independent gift, loyalty and reward card programs. The
beauty of this Card is that when 100 to 125
different Merchants combine together to form a local Community,
then one
store’s customers can receive coupons, specials and discounts
at all the other stores within the Community. It is a
cross-promotion bonanza for the members of a Community!
A customer can go on-line at any
time and see all the other specials, discounts and reward
programs of all the businesses within that Community. The
cross-promotion and viral marketing between participating
Merchants within the Community is unlimited and will increase
floor traffic far beyond what is feasible with conventional
advertising alone.
A Merchant can
easily set what individual rewards, coupons, or referral
programs they want to offer by going to their website and
following the prompts. All activity is very easy to see and
is changed in real time.
Reward Programs
The marketing costs involved in bringing a customer
BACK into
a store is much less than the
cost to get them in the store for the first time. Therefore,
utilizing an aggressive plan to Reward
Multiple Visits (RMV) for your best customers is by far
the most cost effective form of advertising a Merchant can
utilize. Our system allows a Merchant to use up to 5
different Reward Programs at once. For example, you can
offer Rewards based on (1) Number of purchases, (2) Total
amount spent, (3) Specific Fundraising, or even on a (4)
Specific items, just to name a few.
Gift Cards
Now, 97% of all major Retail Chains use plastic Gift Cards. The main reasons for this
surge in Gift Card use is that the Sales Uplift (money spent
over Gift Card Value) is 67%. This
mean the average customer will spend $167.00 with a Merchant
on a $100.00 Gift Card. The high buy-in for
a Gift Card program has kept
most Independent, Owner Operator Merchants out of this market. That is—
until NOW!
Welcome Wagon
2.0
Statistics show that 1 in every 5 Americans move every year. That’s 20% of your revenue having
to be replaced every year—
JUST TO STAY EVEN! The best way to
replace lost revenue from
residents that move away is by capturing the revenues of the
residents that move HERE. There
is no better way to do that than by giving every new resident
a “Welcome to the Area” package that includes a Shop Locals First Card. Now new residents will
know just which Merchants
really want and value their business. Knowing the importance
of being time sensitive, we send
these Welcome Packages out ever week.
Cross Promotion
A local store shares the same potential customer base with
other stores in the same general area. If 2 separate,
local, businesses were to hand a flyer
and first visit coupon for the other
store to their customers then each could DOUBLE their customer
base. Now, imagine adding 3 stores to this mix.
How about 10 stores? Or, 50? How about a 100?
The cross-promotion possibilities are virtually limitless for
the local merchants utilizing the Shop Locals First Card!
The National Retail "Goliaths"
— Your Competition!
CO-OP Advertising
Bulk Ad buys,
Newspaper Inserts, shared Full-Page Advertising and
Multi-Merchant direct mail pieces are just a few of the ways
our Members can save on their own individual advertising.
Shop Locals First is also able to drastically reduce a Merchant’s normal
advertising cost as well as significantly increasing their
exposure in a particular market.
How? By
purchasing advertising in bulk and then sharing the costs
among several different advertisers. It gives the Owner
Operator the ability to save on advertising by purchasing
their advertising in bulk, much the same way Sam’s Club and
Costco buy their products in bulk quantities.
For example, when
Shop Locals First places a 4 page insert in a local
newspaper, our Clients are able to secure a ¼ page ad for a
fraction of the normal cost. We also offer a “Valpak” type of
direct mail advertising on a Co-Op Advertising basis as well.
Public Relations
Business articles, features and news reports
are actively promoted to inform and educate the Public as to
what is happening in their marketplace with the Owner Operated
Business. The purpose is to have a consumer think twice before
they send money out of the area and out of the country by
buying from the large retail stores. The Davids will be
strongly marketed as the “Under Dog” and, as history tell us,
America loves to pull for the Under Dog!
Monthly Newsletter
All customers will receive a Monthly Newsletter with
interesting articles, seasonal advice, a
listing of new members as well as a section that highlights a
local Merchant.
Additional Benefits
Member to Member discounts, Employee Incentive programs, Group
Buys, State Barter Clubs
are all just a few of the additional benefits we currently
offer our members. Shop Locals First works
everyday to bring our Members any and every possible way to
improve their bottom line, way
of life and the working environment for their employees. Updates on new Products/Services
are sent out monthly.
Economy of Scale
The single Merchant can now have the buying power of 1,000s! Some service discounts can
save our Members $1,000s per year. Shop Locals First will send an updated
list monthly of the products and
services now available to members for a discount.
Customer Surveys
We rely heavily on feedback generated from customers about
their views on a vast array of items. We have also found that
prompt follow-up on a shopping experience can prove to be
invaluable to our Clients. Learning what a customer liked and
disliked can benefit Merchants in many ways. We conduct the
surveys by telephone or E-mail and then provide our Clients
with the results and recommendations on how to benefit the
most from this information.
What Others
Are Saying About the Shop Locals First Community Card
"I don't have to tell you that times are tough.
Thanks to Shop Locals First I am getting more advertising bang
for my buck. Cross-promotion is the key. I always
thought something like this would work with other small
businesses like mine, but didn't know how. Thanks
again."
To Request More
Information
To find out more about the Shop
Locals First Card and the
David vs. Goliath Marketing Program, please complete the form below.
When you look at your direct
competition, have you ever felt like this?
If so, let us tell you how to encourage your customers to Shop
Locals First.
Shop Locals First
888.713.2843 • 888.776.4549 (fax)
info@shopocalsfirst.com
Race to the Bottom |
Innovative Solutions
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David vs. Goliath |
Why Shop Locals First
|10 Local Reason, Why
Shop Locals First Card |
Sample FREE Listing |
Your FREE Listing |
What Others are Saying
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How to Contact Us
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